03 Nov Diva Makeup Salon by Janvi Jagwani
Client: Diva Makeup Salon by Janvi Jagwani
Background: Diva Makeup Salon is a Bridal Makeup Studio by renowned makeup artist – Janvi Jagwani having two branches in Khar & Bandra. They offer a wide range of services such as Bridal Makeup, Nail Extensions, Bridal Hairstyle, Body Polishing, etc.
Problem: Janvi revamped her Khar Bridal Makeup Studio in August 2017 with posh interiors introducing a wide range of Spa services. Even though the Spa & Salon were working well in her vicinity, Janvi wanted brides across Mumbai to avail her services for their weddings.
Solution By Brew My Idea: We convinced Janvi to create an irresistible offer that would act as a bait for users that we target through Facebook Adverts & Google Adwords. With a combination of Facebook Lead Ads & Google Adwords we promoted the offer – “Free Bridal Makeup Trials”. We targeted recently engaged females in Mumbai in the age group of 22-33.
- We generated 25 leads on Facebook spending INR 875 rupees i.e. INR 25 rupees per lead.
- We generated 12 leads on Google spending INR 4800 rupees i.e. INR 400 rupees per lead.
- Out of 37 leads generated, Janvi was eventually booked by 5 brides for their weddings.