Introduction: Why You Need a Google Business Listing
Google My Business is an online platform that allows businesses to manage their Google Maps listings. It will help to get your business on the Google Maps listings, increase visibility and attract more customers to your business.
Google My Business is a free tool that anyone can use. It’s easy to set up and it’s mobile-friendly – which makes it an ideal choice for small businesses that are always on the go. If you are a small business just starting your SEO journey, check out this cool SEO Tool – Zutrix. Zutrix is a complete rank tracker suite designed for SEO Professionals, Digital Agencies, Small Businesses & Individual marketeers. It boasts of in-built tools such as keyword planner, rank tracker & advanced reporting.
Step One: Put Your Company on the Map with a Google My Business Account
If you are not already managing your company’s online presence through Google My Business, this is the first step to take. If you have an existing Google Business profile, then ignore this step.
The next step is to create a plan of action for what you will publish about your business on Google, including industry-specific terms that will help search engines understand what type of company you are.
Step Two: Fill Out Your Basic Company Information
What information do you need to fill out when registering your company?
The business name is the first thing that needs to be filled out.
Next, you need to fill out the industry in which your company operates.
After that, the legal form of your company should be selected.
Finally, depending on what type of industry you are in you will need to select a location. If you are not in any particular country it is best not to select anything.
Step Three: Build Your Online Presence with a NAP Statement and a Featured Image.
Your NAP statement is your most important asset on the internet. It is the first impression you make to people who are looking for your business. Your NAP statement should be accurate, relevant, and concise.
It is necessary for search engine optimization as it is what appears in the search engine result page snippet.
A featured image is a visual asset that can be used as an icon on social media, emails, and your website. It should have a high level of visual appeal, be recognizable from afar, and contain branding elements such as logos or colors.
The right choice of a featured image has a significant impact on how people will perceive your brand. Therefore, it’s important to find an appropriate way to display it.
The following are the elements that typically comprise a good nap statement:
– Company name
– street address
– city, state
– phone number
– web address
Conclusion: Becoming Search-able is the First Step in Building your Brand Awareness and Engagement
Becoming search-able is the first step in building your brand awareness and engagement. It is not difficult to get on the first page of Google, but it requires time, patience, and hard work. You can do this by creating high-quality content on your website that will rank well for keywords of your choice.
SEO is the most essential factor in getting found online. This is not where you want to stop; once you are on the first page, next comes branding which will help you stay there when competitors keep coming up.