SEO is ‘search engine optimization’ and that means trying to get your website to rank on the first page of Google for relevant search terms. This way, when someone goes to Google trying to find services or products that you provide, your business will be the first thing they see, and you will be more likely to earn that profit.
Why would You Want People from Another Country to Find your Hairdressing Business?
Local SEO meanwhile means that you will be targeting specifically a local audience based in and around a given area. If you are using an SEO agency in Mumbai, chances are that’s going to be somewhere in Mumbai.