Social Media is the new face of your business and to stay at the top of this game, you need to ace it, better than your competitors. Whether you’re a small business or a popular social media manager, having some reliable tools by your side can ease your work and improve productivity. Here you can find the top 20 best social media management tools that could fetch you some new followers!

1. Hootsuite

Ranked 3 in Forbe’s list of best social media management tools, Hootsuite is among the earliest and most established social media management tools. It helps in scheduling social media posts on Instagram, Twitter, and Facebook & assists with tracking engagement analytics. The tool also provides insightful reports enabling marketers to modify their strategy as per the performance.

2. Buffer

Buffer is a great tool for small businesses & individual creators looking to expand their presence across multiple social media channels. Its easy-to-use interface enables you to create and schedule content pieces. It comes very handy as a browser extension. When browsing through web and you can collect some amazing content ideas or monitor your analytics on the go.

3. Planoly

The main USP of Planoly is its visual aesthetics. It supports platforms like Instagram, TikTok & Pinterest very well. The drag-and-drop calendar feature helps manage aesthetic posts, carousels & stories for multiple channels, all from a single point. It is popular amongst influencers & creators who believe in visual storytelling.

4. TweetDeck

As the name suggests, TweeDeck is a tool used for content management on Twitter, now called X. It provides a customizable dashboard that allows users to manage multiple Twitter accounts at the same time. With the transition of Twitter to X, TweetDeck comes with a paid subscription called X Pro.

5. Sprout Social 

Sprout Social tool is a one-stop solution for analytics & content publishing. Businesses use this tool to gain valuable insights about their audience’s demographics & track campaign success metrics. You can try Sprout Social’s free 30-day free trial explore the features before hopping on to the paid subscription. 

6. Zoho Social

Zoho is a popular brand amongst businesses for software solutions but only some know about Zoho Social. It has a great interface for managing and scheduling posts and driving engagement across multiple social media channels. If you’re a business that already uses Zoho products, then Zoho Social would be the best fit due to seamless integration with the existing ecosystem.

7. Later

Later is a go-to social media management tool for Instagaram-based businesses due to its visual content-oriented features. The Linkin.bio feature helps you create a shopping-friendly feed to drive more sales. In addition to Instagram, it works well for TikTok, Twitter & Facebook too. Later’s paid plan provides insightful analytics features, content suggestions & user-generated content.

8. Agorapulse

Agropulse is an all-in-one tool for various social media management needs. Businesses of all sizes use it for scheduling, monitoring, and analyzing social content. The Social Inbox feature streamlines managing comments, DMs and mentions across multiple social media platforms.

9. SocialBee

SocialBee is an AI-powered social media management tool with content creation & scheduling features. It is a popular choice amongst freelancers, business owners & agencies. Features like AI content creation, and content customization can accelerate your content generation plan.

10. Sendible

Sendible offers great features primarily focused on social media management agencies & businesses managing multiple social media accounts. One of the standout features of this tool is its drag-and-drop calendar, which makes content scheduling and publishing smooth and efficient. You can even find relevant content suggestions by discovering trending topics & important keywords.

11. Loomly

If you’re looking to build a robust content management workflow across multiple channels, then Loomly could be the right fit. The tool has features like audience targeting options and post-idea in a collaborative environment to make your social media campaign successful.

12. Iconosquare

With 10,000 brands using Iconosquare, it is a popular tool amongst social media managers to keep track of their content. The tool has a nice User Interface & great analytics feature with detailed graphs and metrics. It is a gem for data-driven businesses who want to analyze their social media metrics.

13. Tailwind

Tailwind provides solutions transform your social media game into a fully-fledged marketing powerhouse. From copywriting to design, it caters to all your needs under one umbrella. Trusted by 1,000,000+ members, Tailwind customers claim to have increased their engagement up to 40 times.

14. CoSchedule

CoSchedule effortlessly handles all your content scheduling needs, from social media platforms like Facebook to blog posts. It has various calendar-based features for different needs like Social Calendar, Agency Calendar, Content Calendar etc. Various marketing teams use it as a one-stop solution for both social media management & content creation.

15. MeetEdgar

MeetEdgar is a unique tool that provides library support to help you reuse your older content. In addition to content scheduling & performance tracking features, it enables seamless integration with various platforms. Their AI-assistant Inky saves you from the hassle of content brainstorming and creating relevant content more frequently.

16. PromoRepublic

PromoRepublic offers all the resources to create high-performing social media channels. The tool has great listening features that track the latest social conversations and brand mentions. Other exciting features like Advertising, Content Creation, and Engagement facilitate the scaling social media channels.

17. Ripl

Ripl is a great social media management tool specially designed for small businesses. You can use the built-in templates to create videos and graphics content for different platforms like YouTube & Instagram. The advanced content scheduling and customizable brand settings features enable small businesses to get hands-on experience with social media content management.

18. SocialPilot

SocialPilot is a favourite tool amongst brands or businesses who like to plan ahead of time. Its bulk scheduling feature helps you manage & schedule up to 500+ posts. SocialPilot provides unique solutions for Small Businesses, Marketing Agencies, Multi-Location Brands & Enterprises based on their needs.

19. Crowdfire

Crowdfire is an amazing tool to maintain engagement with your audience. It provides all necessary features like content, scheduling, mentions & analytics in one place with different plan options. Crowdfire has an amazing discovery feature that can find & share relevant content based on your audience's interests.

20. Canva Pro

Canva provides a good headstart for people beginning their journey in social media management. From creating insightful infographics for Instagram to designing eye-catching thumbnails, Canva offers a house of features to fulfil your content needs. With the pro version, you can easily schedule your content posted on one or more platforms as per your content calendar.

Finding the Ideal Social Media Tool your Needs

All of these tools have a plethora of features, but picking the right one depends on your needs. Analyze your requirements and budget sufficiently to pick the right social media management tool. 

If you’re a newly launched B2C business, then Hootsuite & Sprout Social could be valuable in tracking your engagement metrics across various social media platforms. 

Businesses having a fully-fledged social media management team can utilise collaborative tools like Loomly or CoSchedule for better coordination amongst the team. Last but not least, don’t forget your audience. Choose tools that provide insights into your audience, allowing you to tailor your social media strategy effectively to meet their needs. 

If you have any questions or would like professional advice, feel free to email us at info@brewmyidea.com. We’re here to help you select the best social media management tools to stay competitive!