1. Create Better content than your Page-Level Competitors
There are two sets of competitors in online competition i.e. the page level competitors and domain-level competitors. The domain-level competitors are the ones with which you compete for SERPs (search engine results pages). Their website’s content is similar to yours and the items which you publish are almost similar. It might be that the service or product you are offering is the same. The page-level competitors have similar web pages as yours. Your content subject can be the same and also be of similar length. It is easier to beat your page-level competitor to the top for search engine results than the domain-level competitor. One of the best techniques to loot the competitor’s traffic ranking higher and taking their backlinks is the “Skyscraper Technique”, but how does it work? It’s simple.
Step 1 – Find the competitors most viewed content piece
Step 2 – Create something better than that or improve something already present on your website.
Step 3 – Reach out to the backlinks of your competitor and explain why your content is better.
But the most important thing is that your content should be better otherwise it is not worth reaching out to.
2. Seize the competitor’s broken links and repurpose them
It is most likely that your competitors will have dead links present on their website. The page that was linked no longer exists or the URL may have changed. It is your chance to identify those links and take advantage of yourself but how? Just find the broken pages that have many links in your niche and then change the content (don’t change it if you have similar content). After this, contact the website owner and tell them that they have a broken link and then showcase your content (it should be better than the previous one). If they go for it, you have successfully stolen their backlink. There are various software with which you can check if there are any broken links to a website.
3. Guests posts the same as the competitor’s websites
Guest is one of the most effective and simples ways to build high quality backlinks, the competitors are probably using the same strategy. To steal another website’s backlinks, the best way is to find the competitor’s guest posts and then write similar content for the sites that they have written for. The aim behind it is that if your competitors have guest blogs accepted on a site, chances are that you can get your work published there too. The best to find your competitor’s guest posts is to Google. To improve your chances to find the competitor’s guest post is to search with terms like [Author name]. Another way is to enter the competitor’s URL to Backlink tools to find sites that have links through guest blogging.
4. Take Links from a site that have a link to more than one competitor
If a website links to more than one of the competitors, this means that you can replicate the link for the same website for yourself. Whether it’s a forum, blog, industry-specific portal, these are all the places where the potential customers are present. It makes sense to take links from these places.
5. Track and take your competitors’ new linking opportunities
To steal your competitor’s backlinks, you need to where they are getting their new links and from where. To stay in the game, you will require to replicate the new links of the competitors to stay in the competition and make sure that they are not getting ahead of you. Also, if a site links to your competitor, it is possible that they will link out to you too. What is the way to track new links? There are various tools that help you find your competitor’s valuable backlinks and then examine the backlink profile to check for patterns and for possible link building. You have the option to use tools like Google Alerts.
To avoid getting tons of alerts that would be difficult to handle which is possible when you are tracking a popular website that gets thousands of backlinks every week, it is best to track only the most relevant pages of the website. When you receive an alert for a new link, contact the linking website and talk to them to get your content in there ( it needs to better than your competitor). Try to reach out to them ASAP, when you receive an alert because other sites are also trying to get to them, so it is to your advantage to reach to them first. With this strategy, you will have an endless list of link building opportunities reaching your inbox regularly.
Even though we use the term “steal”, it is not actually stealing but a legitimate way to gain backlinks to improve your online business. With these 5 strategies, you can generate relevant links to improve the ranking of your business.